Erin Weinger is a journalist, author and content technologist who currently serves as the Innovation & Growth Lead within the Global Publishing Innovation group at Netflix. There, she’s responsible for launching zero-to-one digital storytelling products designed to grow and engage audiences on the streamer’s first-ever owned editorial companion platform, Tudum.
She began her career as a fashion journalist on staff at the Los Angeles Times before co-founding and acting as publisher of digital style and culture publication Style Section L.A.
Erin then worked with renowned designer Kelly Wearstler as her director of digital content before serving as the digital style director of The Hollywood Reporter, where she launched and helmed the brand's digital style and beauty vertical, Pret-a-Reporter. In 2015, Erin did a stint in Sydney, Australia as the digital commercial editor at Vogue Australia, where she directed and was responsible for editorial and commercial content strategy related to audience and revenue growth across Vogue.com.au and its multi-platform subsidiaries.
She co-authored Capture Your Style, digital influencer Aimee Song's New York Times best-selling book on Instagram strategy published by Abrams in September 2016, and its follow up World of Style, which was released by Abrams in 2018. Her most recent book True Color, with globally renowned celebrity hair colorist Tracey Cunningham, was published by Abrams in May 2021.
Erin also consults on the intersection of storytelling, audience & revenue growth and media transformation for organizations including Surface Media, C Magazine Publishing, 11 Honore and Rachel Goodwin Makeup.
Erin speaks on various media, tech, trend forecast and corporate training & development panels for organizations including Create and Cultivate, FIDM, Woodbury University, Fashion Group International, The California Market Center, Independent Writers of Southern California, News Corp Australia, I-Manifest and L'Oreal Australia New Zealand.
Her editorial contributions have appeared in Entrepreneur, Vanity Fair, Style.com, Elle.com, C, Time Out Chicago, Angeleno, InStyle.com, PAPER, Antenna, Palm Springs Life, Riviera, Departures, Los Angeles Magazine, FOAM, Los Angeles Confidential, The Hollywood Reporter, the Los Angeles Times and Vogue Australia.